In Islamic theology, the purpose of da'wah is to invite people, both Muslims and non-Muslims, to understand the worship of Allah as expressed in the Qur'an and the sunnah of the prophet Muhammad  (pbuh)and to inform them about Muhammad (pbuh).

Abū Hurayrah relates that Prophet Muhammad (peace be upon him) said: “I have only been sent to perfect good moral character.” [Musnad Ahmad (8595)]